📍 Bangalore, India💼 Full-time · Office⏱ 0–2 years experience
About the Company
Knights & Walker is a luxury leather accessories brand established in 2002, renowned for its exceptional craftsmanship and use of genuine leather in designing high-quality products. The brand has supplied meticulously crafted leather goods — including small leather items, portfolios, and bags — to a global clientele including numerous Fortune 500 companies for over two decades.
Currently focusing on a direct-to-consumer (D2C) business model, Knights & Walker offers its exclusive collections online across Europe, the Middle East, Asia-Pacific, and North America. Headquartered in Dubai, the brand also operates through subsidiaries and partnerships in India, the UK, and the US.
Freshers with strong foundational SEO knowledge are welcome to apply. We're looking for someone analytical, curious, and eager to grow in a fast-evolving digital environment.
Backlink Generation & Off-Page SEO
Research, identify, and execute backlink acquisition strategies to strengthen domain authority
Submit and manage listings on relevant business directories, citation sites, and niche platforms
Identify and outreach to high-authority guest posting opportunities to earn quality editorial links
Track backlink growth, referring domains, and anchor text diversity using Ahrefs / SEMrush
Content Collaboration & Strategy
Work closely with the content team to brief, review, and optimise articles for target keywords
Ensure all published content follows SEO best practices — headings, keyword placement, internal linking, and meta data
Conduct content gap analyses and identify topics that can drive incremental organic traffic
Technical SEO
Conduct regular technical SEO audits to identify and resolve crawlability and indexability issues
Optimise Core Web Vitals, page speed, mobile usability, schema markup, and structured data
Monitor site health using Google Search Console, Screaming Frog, and similar tools
AI & GEO Optimisation
Develop and implement strategies to optimise content for AI-powered search (SGE, Perplexity, ChatGPT)
Experiment with prompt-aware content formats aligned with generative and conversational search behaviour
Google Business Profile Management
Regularly update and optimise Google Business Profile listings — info, photos, posts, services, and Q&A
Manage GBP for multiple locations where applicable, ensuring consistency across all listings
Qualifications & Skills
0–2 years of hands-on SEO experience — freshers with strong foundational knowledge welcome
Proven track record in link building, guest posting, and directory listing campaigns
Proficiency in: Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog
Analytical mindset with the ability to translate data into actionable recommendations
